Blog
Practical advice for your Steam launch.
I'm launching a game on Steam. So I built the tool I couldn't find.
How planning my own Steam launch turned into a side project, and why I decided to share it.
Why I added AI to SteamLaunch (and what it actually does)
I kept switching between Claude and my launch planner. So I connected them. Here is how it works and why it matters.
How many wishlists do you need to launch on Steam
The real numbers behind wishlist targets, conversion rates, and what happens when you launch below the threshold.
Steam Next Fest: the mistakes that waste your only shot
You get one Next Fest per game. Most devs blow it on avoidable mistakes. Here is what actually matters.
Why most indie games fail on Steam (and what to do instead)
20,000 games ship on Steam every year. Most of them disappear. The reason is almost never the game itself.
How to make a Steam page that actually converts
Your Steam page is your storefront. Most indie pages lose wishlists in the first 10 seconds. Here is what to fix.
How to price your indie game on Steam
Pricing feels like a guess. It doesn't have to be. Here is how to think about it using real data.
Steam algorithm: how discovery actually works
Steam decides who sees your game. Understanding how it works changes everything about your launch strategy.